Michael Choi

Founder/CEO/Creative Director

Michael was born to a Korean diplomatic family, growing up in Pakistan, Sierra Leone, Panama and finally in England. His music career kick started when he formed Tone Productions with the legendary Jerry Dammers (The Specials/The Specials AKA). Jerry taught him all aspects of writing, producing and performance. Their first show was at Glastonbury in 1997 and culminated in a headline festival performance in London, for 120,000 people in 2006. Performing with Michael on stage at time was Damon Albarn (Blur, The Gorillaz) and Paul Simonon (The Clash).

During this time, Michael made a name for himself as a bass player, music producer, music director and programmer, working with the likes of Annie Lennox, Gareth Gates, Atomic Kitten, Mr Hudson & Kanye West to name but a few. He became best known for his role as the music director and bassist for MIKA for his 1st album “Life In Cartoon Motion”, playing to sellout stadium crowds for over 3 years, traveling many times around the globe. Nearly every major TV show around the world, from The Tonight Show in the US to Graham Norton Show in the UK to Rove Live in Australia was covered, and the biggest festivals from Coachella to Glastonbury to Fuji Rocks had MIKA on as either headline or major guest.

In 2011, Michael moved to Los Angeles due to schedules of his clients. He was already working with Travis Mills, and added The Ceremonies to his client roster. Over the next 6 years Michael worked with the likes of Shamir, Zara Larsson, Haim, Beth Ditto and the incredible SOHN.

In 2017, Thanh Bui invited Michael to come to Vietnam and “help make a difference”. Having never lived in Asia, it was an undeniable opportunity. After establishing InQ International, Michael has already made an impact and has produced Vu Cat Tuong’s latest album “Inner Me” as well the album “3” from Ngot. Both albums were nominated for Best Album at the national awards 2020.

Michael Choi